Our Vission

Our vision is to remind the whole world: FUCKFEAR. That fear might never go away, so the only option is to act despite fear. And if you're feeling the urge to do something, trust that behind fear, there is something much better for us. We just want whoever wears FUCKFEAR to represent the message they’re carrying in one way or another.

This idea was born a long time ago in our founder's head, only a little different...

It started out as a simple idea to create a clothing brand with designs that his community likes, even so, out of fear and not following his heart he didn't start it because "he wasn't sure", "there were too many clothing brands".... He always felt like he should create it but ignored that voice telling him to do it. Over time, this idea slowly began to turn into something deeper than just creating good designs. After putting it off for a long time, which kept him from feeling fully at peace, one day during a deep meditation (after years of working on himself), he finally connected with his true purpose: to help and inspire others to do what they truly feel they should do, but don’t, because of fear.

And remember, this is ONLY for those who want to know what's behind fear.